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Why Brands join Orange Oasis?
Scale and develop new markets
Perhaps a brand has been selling successfully direct to customers and now wants to scale up and leverage their beautiful products by selling them to a wider audience? Or maybe a brand already sells through a number of stores and wants to expand into different regions or develop business in line with specific goals?
Orange Oasis curates a diverse portfolio of brands and cultivates meaningful partnerships with buyers. Partnering with Orange Oasis' expert team helps a brand navigate the intricate web of omni-channel sales and distribution, where tradition meets innovation in the global realm of fashion commerce.
Our Head Office is in the Kingdom of Bahrain, which uniquely positions us to help brands develop the affluent oil and gas rich countries of the Middle East: Bahrain, Saudi Arabia, Qatar, Kuwait and the UAE (including Abu Dhabi and Dubai).
In addition to the Middle East, Orange Oasis has its own network of many thousands of global wholesale buyers, ranging from iconic department stores to niche boutiques, with strong regional expertise in the following countries: Australia, Japan, South Korea, the Middle East, South Africa, Europe, the UK, Canada and the USA.
Join us at the forefront of transformative fashion commerce, where our shared vision becomes your brand's success.
Maximise your brand's potential
Leverage you designs and samples
Each season most brands will invest a huge amount in designing new pieces for their collection, making samples and then creating beautiful images and other promotional material. However, this is not where the job of taking a new collection to market finishes, rather it is where it starts.
Major brands invest around 30% of their revenue in sales and marketing. But small brands often invest much less. They believe that they are saving money, but given the amounts of money already spent on getting to this point, it is a false economy not to promote, sell and earn as much as possible.
Each brand's designs are their business assets. Developing new markets leverages this investment, "sweats" assets and moves closer to realising a brand's full potential.
Our omni-channel solution works across both retail B2C and wholesale B2B, encompassing many interconnected elements: retail stores and pop-ups; e-commerce B2C, wholesale B2B showrooms, direct outreach to qualified wholesale buyers; e-marketplaces; and, trade shows, fashion weeks and exhibitions.
To simplify this we have developed a 3 step omni-channel approach to developing new markets. Orange Oasis gives brand the tools and services needed to develop new markets and scale sales as part of a flexible deployment of our "Omni-Channel 123" solution.
Direct Wholesale
Direct Outreach to Qualified Wholesale Buyers (B2B)
Orange Oasis researches the market, building a target list of the best online and physical stores for each brand and reaching out directly to qualified buyers.
Expand your network
Orange Oasis has a network of more than 17,000 wholesale buyers worldwide. This include large department stores like Saks Fifth Avenue, Bloomingdales, Harrods and Harvey Nichols, and small multi-brand boutiques and chains.
We take great care choosing the brands we represent, only partnering with brands that we believe in, showing high potential for growth. Other characteristics that we look for are: innovation; sustainable and ethical; with products of highest quality.
Orange Oasis has an end-to-end service from defining campaigns to acting as sales agents and distributors: we work on both wholesale pre-orders and in-season orders; we provide expert guidance though the stages of campaign preparation, marketing, obtaining orders and delivery; and we stay with the process until full payment is made.
Scale Your Business
Discover the strategic shift many emerging brands undertake, transitioning from a direct-to-consumer model to wholesale. Typically this used to happen after 2 or 3 years, when a brand has developed it's products and supply chain and wants to expand without the risks of holding stock for immediate delivery. Due to the pre-order process, where pre-orders are typically placed 6 - 12 months in advance of delivery, developing the wholesale channel presents a low-risk avenue for business expansion, international market development and manageable sales growth.
Without a wholesale channel, the challenge of holding extensive stock across global warehouses becomes daunting. In contrast, the advantages of wholesale pre-orders include: the ability to take orders without holding stock; production based on received orders and up-front part payments before production starts; and the convenience of "sell and forget," transferring risks to the retail partners.
Wholesale stand out as a cost-effective and lower-risk alternative to direct consumer sales, eliminating many of the risks associated with maintaining extensive stock levels and warehousing in multiple locations.
Regional Online Sales
Selling to Consumers (B2C)
Test the market for your products in different regions, sell stock and start generating revenue quickly.
Tap into our import/export services, regional warehousing, legal services and logistics support.
Rapidly Launch in new markets at Low Cost
Online sales is the rapid and cost effective way to develop new markets.
Orange Oasis offers many options depending on a brands strategic goals and development plans.
We are happy to discuss these options and help each brand to develop their strategy and action plan.
Reach Consumers Worldwide
Any sales channel must be supported by practical means of delivering products to customers in a timely manner, without incurring excessive costs.
Orange Oasis can help with practical advice and solutions encompassing: logistics, warehousing and legal considerations.
Concept Stores Pop-ups
Physical Stores and Showrooms
Showcase your brand in some of the best locations worldwide on a flexible low-cost basis.
Start achieving low cost flexible vertical integration.
Quickly Sell in Exclusive Physical Stores Worldwide
Nothing succeeds like success
One of hardest things is getting the first store in a new country or region. When one store starts selling your products, other stores take note. That first store acts as a third party endorsement of your brand and gives you a case study which de-risks the investment decisions for other stores that want to share a brand's success by stocking their products.
Orange Oasis has developed our own Concept Store Pop-Up, which is great for brands and attractive for prospective retailers that want to sell our expanding portfolio of luxury, innovative and sustainable products.
Our Concept Store Pop-Up's present a range of options where brands can rapidly start having a presence in physical stores at strategic locations.
Most successful luxury brands have their own stores in strategic locations worldwide. Our quick-start and flexible vertical integration is means of: getting exposure and being noticed; generating sale revenue; giving a brand invaluable data about how suitable their products are for different regions; and helping with longer term strategic planning and investment decisions.
Support Services
The best way to show a retailer that your products will sell well in their region is to prove through reference to existing sell through rates. This is also a great way of generating revenue quickly provided you have stock.
Tap into our import/export services, regional warehousing, legal services and logistics support.
Faq's
Orange Oasis prides itself on curating a diverse portfolio of brands. We welcome innovative, sustainable, and high-quality brands that align with our values and vision for transformative fashion commerce. Our team will guide brands through the onboarding process and discuss how we can collaborate for mutual success.
No, a brand does not need to have stock. Most wholesale pre-orders are made 3-6 months in advance of delivery and we can generally secure an up-front payment with order that helps with the production costs. However, if a brand does have stock we can then sell wholesale in-season: and stock is necessary if a brand wants to sell direct to consumers.
Yes. We sell online for both B2B and B2B. However, both of our B2C and B2B services are much wider than selling online only.
Plans are tailored to the unique requirements of each brand, so a brand can focus only on certain parts at any stage, optionally introducing other elements later.
Omni-Channel 123 is intended as a series of stepping stones. We recommend starting with wholesale sales as it is low risk because a brand does not need to carry stock, and then progressing to retail sales, both online and in physical stores. However, it is up to each brand to select the services they need to achieve their specific plans and goals.
Brands interested in leveraging Orange Oasis for wholesale distribution can use the form below to reach out to our team.
We do not have a one-size-fits-all solution, so we need you to engage with us so we can tailor-make a proposal for your brand.
Apply to join Orange Oasis
Start Selling Worldwide in 3 weeks
We have a simple applications process, where we ask for some information about your brand. This will be reviewed by our team who will contact you and confirm the next steps as soon as possible.
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